Virtual reality, the new technology to sell properties
One of the technologies that are starting to be implemented currently in several sectors is virtual reality (VR). Since Facebook bought Oculus it was clear that the push to this technology was a matter of time. In relation with the property sector, one of the first firms to use it was Sotheby’s International Realty, which uses VR devices to show virtual visits to luxury homes.
This represents the next step compared with the previous use of GoPro cameras or 360º images. The fact to see the features of a property without go physically to it is a relevant advantage can be used in several sectors, but Shotheby’s has been probably a pioneer in this regard.
In addition, experts in virtual reality consider that the quality of this technology is going to evolve rapidly, which will represent also an important reduction in price. To scan a full home today has a price between 300 and 600 euros, which makes the technology profitable for luxury home sales.
Another factor to keep in mind is the saving in costs associated to transport, as a potential client could visit several properties being in a single point, without need to spend time travelling to see every single home. This will be another advantage of the investment in this technology for many real estates in the future.